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Sustainable Consumption and Evolving Consumer Behavior
Date
Apr 10, 2025
Time
11:03 AM - 11:03 AM
Open for Public
No
Language
en
Description
Date: 10 April 2025
Time: 5:00 PM to 6:00 PM
Venue: SUAD Campus
The Master Class will be in English
As consumers grow more sustainability-conscious, their purchasing decisions are shifting dramatically. We'll explore how heightened awareness of sustainability is reshaping consumer behavior and how businesses can stay ahead of the curve.
You’ll learn to decode consumer expectations and create authentic marketing campaigns, while steering clear of greenwashing and misleading claims. Blending interdisciplinary research insights with practical knowledge, the session will feature real-world case studies and firsthand cross-cultural experiences, offering valuable strategies to align with evolving consumer values and ensure your marketing is both impactful and ethically sound.
About the speaker:
Ivana Beveridge
Post-DOC
Marketing, Management, Communication and Media
By attending this event, you agree to your image being captured and used in event photos and videos for promotional purposes.
Please fill-in the registration form below to confirm your participation on campus[:]
info@sorbone.apps.plana.ae
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